Thursday, August 12, 2010

Nike Sportswear Presents 1Love

I know there's still one to go but I though Id share the first four episodes.


As part of the lead up to the World Basketball Festival, Nike Sportswear is connecting the Five Boroughs of New York City in a celebration of hoops, culture, and its iconic Air Force 1 sneaker. Nike Sportswear has chosen five ambassadors from each of the five boroughs to participate in 1LOVE, a program that includes a online documentary series, a basketball tournament, and a Manhattan block party takeover.

Brooklyn-raised rapper, songwriter and producer Theophilus London kicks it off, as the focus of the first 1LOVE episode, in which he gives a tour of the Brooklyn neighborhood he grew up in and uncovers what makes his borough unique.



Episode 2 features Harlem-raised rapper and XL Recordings artist Ms. Banks. In this new short-film, Miss Banks discusses the streets she grew up on and takes a close look at the original stomping ground that inspires and influences her.



Episode 3 features Cory Gunz, Bronx based rapper and Young Money Entertainment budding superstar, giving us a tour of NYC's northernmost borough, and according to Cory "The Birthplace of Hip Hop."



Episode 4 of 1LOVE takes you on a trip through Queens with FORMAT: a lifestyle and BMX shop owned by pro BMX rider Nigel Sylvester, along with friends Nigel Sparkes and Jason "Cheech" Hall.

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